Tuesday, 16 October 2012


All ears on me and for that matter all eyes on the screen because today I bring the revolutionary BEATS BY DRE. According to Wikipedia, Beats electronics, LLC is a producer of Audio products and equipment head quartered in Santa Monica, California. The company was founded by Hip Hop/rap artist and entrepreneur Andre young “Dr. Dre” and Interscope-Geffen , A & M records chairman Jimmy Lovine.


Fast forward to August 2011 and Dr. Dre decides to sell 51% majority share to Mobile phone Manufacture HTC for a whopping $ 300 million. This allowed HTC to release smart phones with a beats audio Equalizer, starting from the release of HTC Sensation XE, HTC Sensation XL, HTC one and the list is long enough. HTC has since sold 25% share of its controlling stake due to below par sales.


One of the major reason why a dancer holds any particular headphone so dear is because besides it being the tool through which he can access his/her most treasured resource (music) its durability, Ease to Use and musicality helps him connect with every fibre of a composition, may it be funk, hip hop or the break in the music. Its not just enough to have the style or the class, in this case, but how tangible and accessible is the music via your Headphone.


Beats have made a choreographer smile, a dancer rock, a producer shake and an artist close their eyes. Its undeniable that Beats By Dre have greatly been embarrassed globally maybe because of the marketing strategies, using fellow celebrities and having their own versions of Beats By Dre. 

Such stunts as the one Lil wayne pulled early this year at Orlando,Florida where he was spotted wearing a $1 million beats by Dre headphones at the NBA all Star Game.He was heavily criticized for just being extravagant and making no fashion sense…what do we have to say? it’s a #fail but then again it’s Lil Wayne and you can hate as much as you want but you can’t move him, he is not above the law but he is just below it!!!!



No! think about it LMFAO, at the Superbowl on 6th Feb 2012 during their half time performance with Madonna rocked the same headphones with 114 carats of diamond by Graff Diamonds and they have so far not received a single pointed finger….mmmmmhhhh haters!!!!!


Our very renowned Dj Sadic is always spotted rocking the Beats by Dre headphones on his deejay sets and though I have not experienced many dancers giving in to this headphones or Earphones, maybe due to the fact that their price range is extravagant though most reviews say it’s good value for what is spent, am yet a full market penetration in Kenya.

Let’s see some price range:

$1 U.S. DOLLARS/ KShs. 84/=
BEATS DRE (MONSTER) TOUR                                         
$149, Kshs. 12,516
BEATS DRE (MONSTER) STUDIO                                     
$350, Kshs.29,400
BEATS DRE (MONSTER) PRO                                           
$450, Kshs. 37,800
BEATS DRE (MONSTER) SOLO HD                                  
$230, Kshs.19,320
BEATS DRE (MONSTER) DIDDY                                       
$180, Kshs.15,120
BEATS DRE (MONSTER) SOLO                                         
$200, Kshs.16,000
BEATS DRE (MONSTER) IBEAT                                          
$120, Kshs.10,080
$79, Kshs.6,636
MONSTER TURBINE PRO                                                     
$280, Kshs.23,520



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